How to Raise Your Lash Prices Without Losing Your Clients
Raising your prices is one of the most uncomfortable things you will do as a lash artist.
It is also one of the most necessary.
If you have been lashing for a while, your skill has improved, your speed has improved, and your time is worth more than it was when you started. This post is for the artist who knows it is time but does not know how to do it without losing everyone they have built.
Here is how to raise your lash prices the right way.
Why Small Increments Backfire
The instinct is to go slow. Raise by five dollars. Then another five a few months later. Ease clients into it.
The problem is that repeated small increases are actually more irritating to clients than one clear move. Every time you adjust, it is another moment of friction. Another conversation. Another reason for a client to reconsider.
If you are going to raise your prices, raise them with intention. One confident jump beats a slow, repeated creep every time.
How Much Should You Raise?
If you started at fifty dollars for a full set and your skill, speed, and experience have grown significantly, price it like that.
Do not go to sixty. Go to one hundred. Go to one thirty. Match the jump to the growth you have actually made.
Here is the framing that helps: if you raise your prices too slowly, you will be doing it again in four months. And again after that. Clients do not love that. One clear increase, communicated with confidence, is far easier for everyone to absorb than a pattern of constant adjustment.
What to Expect When You Do It
Here is the honest truth. Some clients will not follow you.
The ones who were there primarily for the low price will leave when the price is no longer low. That is not a failure. That is a filter. You are making room for clients who value the experience, the relationship, and the results you deliver.
Shawna Jones, co-founder of Olivor Lash, started charging forty dollars for a full set when she was first building her client base. When her skill caught up and she raised her prices significantly, the clients she feared losing most did not blink.
In her words: "I thought I was going to lose everyone. But what I didn't realize is all the time I spent with them, the friendships and relationships we formed, how I was giving them more than just lashes. It was such a great experience that they didn't even think about it. You psych yourself out in your head."
The clients who stay were never really there for the price. They were there for you.
How to Communicate a Price Increase
Keep it simple and direct. You do not need to over-explain or apologize.
A short message to your clients that acknowledges the change, thanks them for their loyalty, and gives them enough notice to plan is all you need. You are not asking for permission. You are informing them of a business decision you have made with confidence.
As Mike Jones puts it: know your worth. That is the whole thing. You have put in the time, the education, and the reps. Price it accordingly.
Key Takeaways
- Raise your prices in one confident move, not small repeated increments
- Match the increase to the growth you have actually made, do not undersell it
- Some clients will leave. That is a filter, not a loss.
- Communicate the change clearly and without apology
- The clients who value the experience will follow you up in price
You Have Earned the Right to Charge More.
Knowing how to raise your lash prices is one part of it. Having the skill, confidence, and education behind you to back it up is the other part.
That is exactly what Olivor Lash classes are built around. Whether you are refining your technique, accelerating your speed, or mastering the UV system, the right training gives you something no discount ever could: the confidence to charge what you are worth.